Over the years, SMS remains one of the oldest and the most reliable routes of communication. People have accepted the importance of it and they are using it by every means to stay connected with their potential consumers. SMS have been a cost effective tool for Marketing that too with an instant result. Bulk sms is beneficial for every kind of business. There are majorly two kind of sms marketing, one is Promotional which can be sent to any mobile number for acquiring new customers and the other is Transactional, which is used for a closed group services.Mass text messaging is the most important advantage of sms marketing.Type a message once and send it to all your Customers. Security Codes are one of the major platforms where bulk sms play an effective role. Today many software, emails and your confidential accounts use bulk sms facility to send security passwords in your mobiles. SMS alerts are yet again a hot tool used by service industries to inform their customers about services,run polls and voting efforts that customers can participate in, by sending a text message. These are some popular uses of SMS Marketing.